Revenue leadership without a full-time hire
A fractional Chief Revenue Officer or Commercial Director joins your leadership team on a part-time basis and takes responsibility for sales and marketing results. Dean works as an extension of your leadership team, without the cost of hiring a full-time employee.
The same approach covers fractional Chief Marketing Officer and VP Sales roles. Dean has served in fractional CRO, CMO and sales leadership roles for 14 engagements over a 15-year fractional career.
Sales and marketing, owned together
Sales leadership
- Sales strategy and step-by-step playbooks
- Sales organisation development and compensation planning
- CRM implementation
- Sales training and social selling
Marketing leadership
- Marketing strategy
- Buyer's journey development
- Branding, messaging and positioning
- Lead generation
Growth strategy
- Strategy first, then purposeful action
- Marketing and sales aligned to your growth goals
- Fractional leaders who drive implementation
Founder-led and PE-backed businesses
Typical clients have revenue of £2M to £30M. Dean's clients have included businesses in technology, professional services, manufacturing and construction.
We do not promise results. We work side by side with you to achieve them.
What clients say
He did a great job building the sales team and marketing approach as our Fractional Chief Revenue Officer.
Chief Financial Officer, CarePilot USA
Dean is an expert in the field and the results have helped our company grow.
President/CEO, Kortman Inc.
Talk to Dean
Tell us where your business is and where you want it to go.
Get in touch